In writing about sleep, there’s nothing I’ve come to embrace more than the fact that I shouldn’t make prescriptive rules and generalizations about catching zzz’s. Even at its thinnest it’s too thick-its depth would cause my head and neck to arch up at an uncomfortable angle. (That said, Sofia sometimes rotates in the night and found it fine when she dozed on her back.) I flip between sleeping on my side and my stomach, depending on my mattress and mood, and the Pillow Cube would not work for me on my stomach.

If you’re a stomach or back sleeper, it’s probably not your best bet. If it wasn’t obvious, this is a pillow for side sleepers. However, the company has an Italian silk option for $80.99, too. Cases start at $7.50, with most costing $13 to $15.

The company recognizes its signature shape isn’t the best-lent to other products, so you can also purchase tailored pillowcases. Whether or not this bothers you will largely depend on personal preference.

The only other minor downside is that its shape is not exceptionally compatible with average pillowcases and pillow protectors, as it tends to slide around. Instead of needing a pillow that’s several inches thick, this shift means I need next to nothing. Instead of remaining aligned, my lower shoulder rolls toward my back or my front, with my torso ever-so-slightly twisted one wya or the other. The answer was fairly obvious once I started to reconsider: My shoulders more or less collapse beneath me when I settle on my side. In the morning, I had a lingering curiosity about why the Pillow Cube failed me-so I did what any good sleep writer would do and went back to bed. The surface was overly firm for me, but what was more troublesome was that I could feel even its slim profile pushing my neck up too far. It was another story when I lay down: I only lasted about 20 minutes of scrolling through social media before knowing I couldn’t sleep through the night. When I first curled up with it, I was excited as it had a slimmer profile than many of the pillows I’ve previously tried. To be at its best, the Pillow Cube has to be just the right fit for your body. The Pillow Cube is designed for side sleepers, and as such it's not great for folks who tend to snooze on their back or stomach. I’m glad to inform you that, yes, despite the peculiar marketing and interesting choice in advertising, the Pillow Cube is, in fact, real. It reminded me of Keyboard Cat, in an odd way. At the time of publication, the home page featured a cat in a Hawaiian shirt wearing sunglasses. The product is meme-worthy, after all, and its website leans into that with kitschy marketing. Looking at the company’s website, I was almost tempted to think it was a joke. “Speaking as a habitual ‘flip the pillow to the cold side’ person, I feel like I would’ve noticed if it had ,” Sofia says. In Sofia’s experience, the foam was never hot (something that can be a problem for products made from this material). The company billed it as a mattress for your head in the Kickstarter campaign, and after trying it out, I think that’s a fair description of it. Resting your head on it, you’ll notice that it strikes a great balance between supportiveness and a bit of cushion. The pillow doesn’t have that sink-in sensation associated with memory foam-instead it has a very buoyant foam surface. I, too, noticed the cube’s springy texture even in my relatively short bout with it.

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